In August of 1981, MTV went on the air for the first time with The Buggles', "Video Killed the Radio Star." The song lamented the apparent demise of radio as a medium for musicians to prosper, and thus, MTV used it to launch itself into the world's consciousness.
Nearly 30 years later, the Internet and its content have threatened the way we look at the printed word. Magazines which relied heavily on pieces that were well-written, deeply researched, and journalistically sound are now being forced into the Internet age, where being current and using all elements of multimedia to their advantage are the most effective ways for online magazines to succeed.
Here at Mag World, we recognize this unique point in the history of magazines.
Taking a look to the past, Sahba Khalili profiles one of Canada's most enduring magazine publishers, Robert Kennedy. Meanwhile, Rebekah Williams examines the country's pre-eminent magazine of today, Maclean's, and its convergence of print and online content. And looking towards the future, Greg Coyle tells us about a new way for magazines to find new talent: the video resume.
The advancement of online technologies, along with their wide acceptance by the general public, has changed how we receive information. But, just like MTV's perceived threat to music, one thing remains true about the Internet's perceived threat to the magazine industry: quality content always survives.