PREPARE FOR BACKLASH

By Marsha Casselman

Is it worth the risk? A dramatic face-lift to a magazine could bring more hostility than praise from longtime readers.

Toronto’s Eye Weekly, a popular young leftist alternative news magazine, is accustomed to receiving nasty letters criticizing its editorials, reviews, and features. But reaction was exceptionally harsh following the grand unveiling of the new design last October.

The point of the redesign was not only to show-off innovative design techniques, but also to make room for food and entertainment. Changing both the content and the design at the same time brought on extra backlash from readers.

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FEATURE STORY: International Affair

By Andrea Damiani

Through its sleek design, diplo magazine represents the successful amalgamation of form and content.  The relatively new magazine out of London, England uses a symbiotic relationship of original art and international affairs that reflect one another.  In using strong emblematic graphic illustrations and photography, political issues are represented in both a creative and clever way.  (read more)

 

 

ZINE SCENE

By Aaron Bronsteter

Magazines are not for everybody, especially those with eclectic interests that range from Lucha Libre wrestling, breaking into buildings and vegan cooking and that’s why zinesters strive to diversify the variety of what is available to read.

At Sneaky Dee’s, a venue containing a Mexican restaurant on the first floor and a concert space on the second within a brilliantly painted landmark on a busy corner of downtown Toronto, you’ll find a creative clientele who take an active interest in the local music scene and in today’s case, an interest in the do-it-yourself media.

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INDUSTRY SECTION CREDITS:

Section Editor:

Jen McLeod

Section Writers:

Aaron Bronsteter, Marsha Casselman, Andrea Damiani, Maria Papadopoulos

 

ADVERTISE HERE

By Maria Papadopoulos

On February 16th 2006 Magazines Canada hosted the License To Thrill advertising event at the Kool Haus in downtown Toronto. The event showcased the best ads from around the world including the 24th Magazine Publishers of America Kelly award winners for Outstanding Advertising. Despite the treacherous weather conditions, hundreds of people from all positions within the magazine industry attended the event. Revellers schmoozed and lifted their glasses to great advertising.

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