Canadians are made up from a myriad of cultures. Many Canadians work to maintain their ethnic roots that spread from generation to generation. Magazines must understand the needs of thesecommunities and feed their appetite for recognition and representation. We explored two different ethnic groups and examined how magazines are meeting their needs.

Asian Culture by Dennis Chung

Greek Culture by Maria Papadopoulos

FEATURE STORY: Celebrity Worshipping

By Kelly Anderson

A new celebrity magazine has recently joined the racks alongside US Weekly, People and In Touch.
Although Canada already has entertainment magazines like Inside Entertainment, Weekly Scoop is the first of the supermarket tabloid genre, which launched on October 3, 2005. 
A product of Torstar, Weekly Scoop is a venture into one of the fastest growing genres of the magazine industry. 
Torstar is the multi-billion dollar Ontario-based communications giant which owns the Toronto Star, Harlequin Romance book publishing, a collection of southern Ontario dailies, Metroland, the publisher of literally dozens of GTA and area weeklies as well as the commuter standby, the Metro.
“Celebrity and scientific magazines are the two fastest growing segments.  Clearly Torstar wanted to tap into a potentially lucrative market,” said Alison Eastwood, managing editor of Weekly Scoop. 
The freshman magazine covers celebrity happenings across the border,  as well as across the globe.

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By Kathryn Hudson

“Ah, une Americaine!!!” squealed the tiny French woman from behind the dusty counter in the tobacco shop after hearing my English accent cut through the melody of her French patrons. I smiled, while leafing through the glossy European magazines, wondering if there was any point in correcting her: Wondering if this sturdy little woman, in this lovely French coastal town, would even realise the difference if I clarified – that I am in fact Canadian.
Then my smile grew as my hands brushed the colourful cover of a Canadian Geographic magazine. I pulled it out from behind the weight of the others glossies and held it up proudly to the woman like a child showing off her prized possession at show and tell.
“Madame, je suis Canadienne,” I said, passing her the issue as evidence of my citizenship.


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Section Editor:

Eileen Hoftyzer


Kelly Anderson, Dennis Chung, Kathryn Hudson, Maria Papadopoulos, Lina Toyoda




By Lina Toyoda

Modern Japanese culture is a stylish as it is quirky – a mix of old tradition with the most modern of amenities. The Japanese have incorporated North American and European influences into their own culture, making a unique identity and sense of style.
Japanese magazines present their culture with a distinctively modern spin that is not seen in Canadian or North American publications.
Jump, a long running comic art magazine, shows how manga is a mainstream form of art and story-telling in Japan, whereas comics in North America remain on the periphery. The stories are published weekly in series form – it’s like watching the weekly episode of your favourite TV show, with about 18 running stories in each edition.

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