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3-D Digital Serves the Public

James Stewart of Geneva Film Co. has shot the world's first 3-D public service announcement. Live action digital 3-D is a specialty of Toronto-based Geneva. It was filmed for the Tema Conter Memorial Trust, who help emergency personnel cope with post-traumatic stress disorder. The project is just part of a recent upsurge in interest in 3-D. Being filmed this way will give the PSA exposure in cinemas, on the web and on 3-D equipped mobile devices.

Top left: The 3-D rig - Two Arri 3 cameras set to record for left and right eye perspective
Second row left: Camera Operator Michael Soos
Second row middle: William F. White working on the lighting
Bottomleft: James Stewart and Michael Soos consult
All other photos taken on set

Photos by:
Graeme Steel

Fine Cut 2009