Online Editor's Note
Canadian professor and author of Understanding Media
Marshall McLuhan’s famous words were, “The
Medium is the Message.” These five words are very
poignant when applied to the web magazine you are currently
reading. Here you have on your screen a publication about
two older mediums, presented on the newest…the Internet.
What does that say about our message?
The film and television industries are such vast and immeasurable
worlds that despite age are constantly changing and evolving.
The people that work in various aspects of the two businesses
are forced to change along with them or risk being left
behind by those more willing to stay on top. The internet
has changed the world in almost the exact same fashion.
Taking a print magazine like FineCut and turning it into
a web based information source therefore is another evolutionary
step. It is the fusion of old and new world ideas to create
an entirely new message and understanding for the reader.
It gives us the opportunity to take you even further inside
the large and small screen world. A journey into film
and television that provides a glimpse behind the wizard’s
We’ll take you on the set of a hit Canadian program
and show you what it’s like to be a Production Assistant.
Show you exactly how special effects are crafted, designed
and brought to life. Introduce you to two Canadian actors
that have found fame on two different paths and two women
that rule the entertainment world. Show you the people
that bring sports to the little screen. Tell you when
and where you can catch the hot movie festivals and even
provide a How to Guide for breaking into the business.
Read the stories, follow the links, check out the pictures,
e-mail the writers and stay as long as you would like,
keeping one thing in mind: When Mcluhan said “The
medium is the message” he was saying as much about
the format and presentation as he was about the reader
and their interpretation of the content.
Online Managing Editor